How vodka brands build their identity in the market
I've been wondering how vodka brands manage to stand out in such a competitive market. It's hard to imagine how a brand can create a unique identity, especially with so many similar products. What do you all think makes a vodka brand successful in building its identity? Is it all about taste, or are there other factors, like packaging or marketing strategies, that play a role?
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I agree with both of you. The image of the brand is definitely crucial. It's not just about the vodka; it's about the experience you get when you open a bottle. I’ve seen some brands try to capture attention through unique marketing campaigns too, using storytelling and even celebrity endorsements. That adds another layer to how a brand shapes its identity in the consumer's mind.